Promotion & Marketing
Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing, pricing, place.)
Promotion is generally sub-divided into two parts:
* Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet, Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the ad
More than Zero: incontro fra creativi, pubblicitari e aziende
Submitted by Massimiliano on Thu, 02/11/2010 - 22:31Il futuro della comunicazione tra invertising, comunicazione branded e citizen journalism. E’ il tema di Crossmedia Creative Lab, nuovo appuntamento del More Than Zero Crossmedia Festival, organizzato dall’associazione More Than Zero – Cantieri Digitali, in programma oggi 26 novembre a Milano, l’evento gratuito, dalle ore 10:00 alle 20.00 a Palazzo Affari ai Giureconsulti, in Piazza Mercanti 2 a Milano, per far incontrare creativi freelance e aziende e sviluppare concrete opportunità di lavoro.
